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Brand management

Gerry Randolph

From Gerry Randolf, Global Marketing Lead at Spotify,

previously led marketing for Oakley, PepsiCo and Asos

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  • The key principles of building enduring brands
  • Cohesive framework for brand management
  • Developing a strategic brand management plan
  • Developing a meaningful value proposition
  • Developing an impactful brand communication campaign
  • Case studies from Spotify, Asos, Oakley, PepsiCo etc
Dates:
9 August – 15 September
Duration:
(6 weeks)

Célközönség

Aki általában vásárolja meg ezt a tanfolyamot
Audience icon
125 hallgatók (3 patakok)
80 hallgatók
Márkamenedzserek
Vegyen részt gyakorlati képzésben a világ legrelevánsabb márkái által használt technikákról. Kemény készségekre tesz szert a hatásos márkakampányok meghatározásában, megtervezésében és mérésében.
15 hallgatók
Marketingesek
Vegyen részt gyakorlati képzésben a világ legrelevánsabb márkái által használt technikákról. Kemény készségekre tesz szert a hatásos márkakampányok meghatározásában, megtervezésében és mérésében.Kemény készségekre tesz szert a hatásos márkakampányok meghatározásában, megtervezésében és mérésében.
30 hallgatók
Vállalkozók
Get hands-on training in techniques used by the world's most relevant brands. You'll build hard skills to define, plan, and measure impactful brand campaigns.

Tantervünkben

Mit tanulsz
  • Identity
    Desztillálja a márka személyiségét
    • Készítsen márkakönyvet és üzenetküldési irányelveket
    • Határozza meg azt a márkaszemléletet, amely elősegíti üzleti céljait
    Identity
  • Communication & campaigns
    Bring clarity to your communication strategy

    Gerry will teach you how to design, plan and execute strategy across multiple touchpoints and stages

    Communication and campaigns
  • Perfomance
    Identify the roadblocks and plan for success.

    You'll learn how high-performance and turnaround companies use branding as a differentiator to drive business results

    Perfomance

About the course

Tanterv
?  12 leckéket
⏳  20 tanulási órák
  1. Tue, 7/19
    Bizalom kiépítése az Ügyféllel Ide kerül a felirat

    A márkák három fő kommunikációs csatornát használnak a célközönség elérésére. Gerry végigvezeti Önt ezeken a lehetőségeken, és bemutatja, hogyan építheti be őket a márkastratégiájába.

    • Digital advertising: native, programmatic, editorial
    • Traditional media: TV, out-of-home, in-store purchase
    • Social media: organic, paid, influencer marketing

    Assignment #07: Think about your brand’s communications plan and, specifically, it’s social media channels. What social media channels would you leverage and why? Next, identify 2-3 influencers that you would contact to work for your brand.

  2. Tue, 7/20 12 PM EST / 5 PM UK
    Communication Channels Subtitle goes here

    There are 3 main communicating channels brands use to reach their intended audiences. Gerry will walk you through the opportunities of each of these and how to incorporate them into your brand strategy.

    • Digital advertising: native, programmatic, editorial
    • Traditional media: TV, out-of-home, in-store purchase
    • Social media: organic, paid, influencer marketing

    Assignment #07: Think about your brand’s communications plan and, specifically, it’s social media channels. What social media channels would you leverage and why? Next, identify 2-3 influencers that you would contact to work for your brand.

  3. Tue, 7/19
    The brand Book Subtitle goes here

    There are 3 main communicating channels brands use to reach their intended audiences. Gerry will walk you through the opportunities of each of these and how to incorporate them into your brand strategy.

    • Digital advertising: native, programmatic, editorial
    • Traditional media: TV, out-of-home, in-store purchase
    • Social media: organic, paid, influencer marketing

    Assignment #07: Think about your brand’s communications plan and, specifically, it’s social media channels. What social media channels would you leverage and why? Next, identify 2-3 influencers that you would contact to work for your brand.

  4. Tue, 7/19
    Communication Channels Subtitle goes here

    There are 3 main communicating channels brands use to reach their intended audiences. Gerry will walk you through the opportunities of each of these and how to incorporate them into your brand strategy.

    • Digital advertising: native, programmatic, editorial
    • Traditional media: TV, out-of-home, in-store purchase
    • Social media: organic, paid, influencer marketing

    Assignment #07: Think about your brand’s communications plan and, specifically, it’s social media channels. What social media channels would you leverage and why? Next, identify 2-3 influencers that you would contact to work for your brand.

  5. Vacations
  6. Tue, 7/19
    Building Trust with the Customer #5 Subtitle goes here

    There are 3 main communicating channels brands use to reach their intended audiences. Gerry will walk you through the opportunities of each of these and how to incorporate them into your brand strategy.

    • Digital advertising: native, programmatic, editorial
    • Traditional media: TV, out-of-home, in-store purchase
    • Social media: organic, paid, influencer marketing

    Assignment #07: Think about your brand’s communications plan and, specifically, it’s social media channels. What social media channels would you leverage and why? Next, identify 2-3 influencers that you would contact to work for your brand.

  1. Tue, 7/19
    Building Trust with the Customer Subtitle goes here

    There are 3 main communicating channels brands use to reach their intended audiences. Gerry will walk you through the opportunities of each of these and how to incorporate them into your brand strategy.

    • Digital advertising: native, programmatic, editorial
    • Traditional media: TV, out-of-home, in-store purchase
    • Social media: organic, paid, influencer marketing

    Assignment #07: Think about your brand’s communications plan and, specifically, it’s social media channels. What social media channels would you leverage and why? Next, identify 2-3 influencers that you would contact to work for your brand.

  2. Tue, 7/20 12 PM EST / 5 PM UK
    Communication Channels Subtitle goes here

    There are 3 main communicating channels brands use to reach their intended audiences. Gerry will walk you through the opportunities of each of these and how to incorporate them into your brand strategy.

    • Digital advertising: native, programmatic, editorial
    • Traditional media: TV, out-of-home, in-store purchase
    • Social media: organic, paid, influencer marketing

    Assignment #07: Think about your brand’s communications plan and, specifically, it’s social media channels. What social media channels would you leverage and why? Next, identify 2-3 influencers that you would contact to work for your brand.

  3. Tue, 7/19
    The brand Book Subtitle goes here

    There are 3 main communicating channels brands use to reach their intended audiences. Gerry will walk you through the opportunities of each of these and how to incorporate them into your brand strategy.

    • Digital advertising: native, programmatic, editorial
    • Traditional media: TV, out-of-home, in-store purchase
    • Social media: organic, paid, influencer marketing

    Assignment #07: Think about your brand’s communications plan and, specifically, it’s social media channels. What social media channels would you leverage and why? Next, identify 2-3 influencers that you would contact to work for your brand.

   

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