Product Management
13 JUL –
22 AUG
live online course

Product Management

Why choose between PM training or career guidance when you can get them both? Craft the perfect pitch deck stage-by-stage, plan your career strategy, and so much more. Netflix Director of Product Management Manish Sirdeshmukh invites you to do it all in just 6 weeks:
Craft a product pitch deck you can't wait to show off
Deepen your familiarity with each product stage
Join a dynamic PM community
Learn to track key product metrics
Prepare for the Product Case Study
ENROLL
Learn from a leading expert from a world-known company sharing his experience with the international audience:
Manish Sirdeshmukh
Director of Product Management
Netflix
Delivers the robust Netflix Ready Device Platform to 100's of millions of TV devices globally
Draws on 20+ years of engineering and business experience to deeply understand the cross-functional product life cycle
Delivers products on the leading edge of technology, with past projects including augmented reality and 3D
> Champions product adoption via strategic partnerships with Apple, Microsoft, Google, Unity, Facebook, Intel, and dozens more
> Leads product on the weekdays and a percussion band on the weekends
Our approach is to provide not only theory, but useful knowledge that you can apply in your work and achieve your professional goals.
We recommend the course to you
if you are a:
YOUNG PROFESSIONAL
This is nobody's ivory tower. Everything you learn here is what top-earning product managers like Manish are out there doing every day.
CAREER SWITCHER
Drill down the hard skills of product management with an expert PM. Dive head first into the PM ecosystem and start laying out your path forward!
CAREER CLIMBER
Is where you're at now really the top of your game? Master Silicon Valley strategies for delivering products that change the world.
ASPIRING PRODUCT LEADER
Not getting the product management experience you need? You can change that before this quarter is over, right here.
In the course:
12
lessons
1
career guidance class
1
product pitch
weekly office hours with the instructor
case studies and practical tasks
About the course
PRODUCT MANAGEMENT ROADMAP
Step into the shoes of a seasoned product manager. You'll tackle each stage of the product life cycle and build up a powerful PM toolkit.
CAREER SUCCESS STRATEGY
Demystify the roles and responsibilities within the field. Identify your strengths, refine your long-term vision, and chart a course to get there.
INTERVIEW PRACTICE
Prepare for the Product Case Study and other interview challenges with advice from product leaders on the other side of the table.
PM EXPERT PANEL + Q&A
Get real with the senior PMs behind the products you already love. Build your network while you're at it!
Start:
JULY 13
Duration:
6 weeks
12 classes
MON & WED, 3 pm CET
Format:
Video Lectures + Office hours
+ Personal feedback on homework
Course Language: English
ENROLL
LABA wants you to have the best learning experience :
We give practical knowledge
During the course you will step into the shoes of high-performing PM and go through each stage of the product lifecycle under the guidance of the instructor.
We support everyone
During the entire course you are accompanied by the instructor and our team. You will receive support while working on your homework, and will receive individual feedback and answers to your questions during office hours and in class.
Syllabus
Class 01
What Is Product Management?
13 July, 15:00 - 16:15 / Wednesday
  • - What does it take to be a great product manager?
  • - The PM role in different industries and companies
  • - Mindset of a product manager
  • - Case study: When product drives industry revolutions
Class 02
Focusing on the Customer
18 July, 15:00 - 16:15 / Monday
  • - Who is your real customer?
  • - Customer profile, behavior, needs
  • - Customer Segmentation Models
  • - The customer interview
  • - Case studies: B2C vs. B2B vs. B2B2C
Class 03
Ideating New Product Opportunities
20 July, 15:00 - 16:15 / Wednesday
  • - Ideating opportunities
  • - Creative thinking tools and techniques
  • - Why to collaborate early with stakeholders
  • - Internal factors: Data-driven opportunities for existing products
  • - Identifying market/industry trends and gaps
Class 04
Strategic Analysis of Opportunities
25 July, 15:00 - 16:15 / Monday
  • - Importance of Critical thinking and Decision making as a PM
  • - Analyzing product opportunities
    • - 5C analysis
    • - SWOT analysis
  • - Assumptions and hypotheses
  • - Validation through customer feedback
Class 05
Defining Your MVP and Building a Roadmap
27 July, 15:00 - 16:15 / Wednesday
  • - MVP
  • - Design thinking and iterative thinking
  • - Agile techniques
  • - The roadmap
  • - The press release
Class 06
Metrics for Product Success
1 August, 15:00 - 16:15 / Monday
  • - Technique
  • - Picking the metrics for your product
  • - Core/North-Star metric
  • - Tracking
Class 07
Designing a Go-to-Market Strategy
3 August, 15:00 - 16:15 / Wednesday
  • - Techniques and tools
    • - 4P Analysis: Product, Price, Promotion, Place
    • - AIDA: Attention, Interest, Desire, Action
  • - Carrot versus stick approach
  • - Product messaging
  • - Roll out, packaging
Class 08
Optimizations & Planning for Failures
8 August, 15:00 - 16:15 / Monday
  • - Product optimization
  • - Developing your risk management plan
  • - Regionalization
  • - Conversion funnels, guest modes, account creation, leaky bucket
  • - Gamification (not just for games!)
Class 09
The Art of Storytelling and Executive Communication
10 August, 15:00 - 16:15 / Wednesday
  • - Boiling it down: The executive summary
  • - Hands-on tl;dr's
  • - Authentic, clear, and powerful
  • - Manish's personal stories
Class 10
Pitching Your Product Idea
15 August, 15:00 - 16:15 / Monday

Now, it's your turn in the spotlight. You, along with your group members, will deliver your pitch to Manish and the class and get real-time feedback from the room.

Class 11
Succeeding in a PM World
17 August, 15:00 - 16:15 / Wednesday
  • - Building your career roadmap
  • - Personal branding and leadership in PM
  • - Getting hired
  • - Working with cross-functional teams
  • - Keeping up with the ever-changing technology field
Class 12
PM Expert Panel + Q&A
22 August, 15:00 - 16:15 / Monday
  • - Meet the panelists
  • - How do their PM teams work?
  • - What PM skills or tools can't their teams work without?
  • - Hiring: What do they look for in a new PM? In product case study responses?
  • - Open Q&A
ENROLL
MARKET LEADERS OF ONLINE EDUCATION
helping to achieve professional goals for 7 years
trained 60 thousand students, and this is not the limit
accredited by international organizations - HRCI (USA), IIBA (Canada), PMI (USA)
Our goal is your professional growth. Our courses are more than just lectures.
All your training in one place
You will study from your private online account.
Certificate which is valued
As a confirmation of your knowledge.
Long-term access to materials
Lectures, cases and articles are structured and can be accessed for one year
Homework and practical assignments
So that you get the most out of the course
Always in touch
The instructor and our team are always there to help you, just ask
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Up-to-date knowledge is the first step to career development. Our students work in leading companies in high positions - become one of them.

ENROLL