ON LEADING IN PRODUCT & CAREER
13 JUL - 22 AUG 2022
MON & WED
3 PM CET
DURATION:
6 WEEKS
LANGUAGE:
ENGLISH (INTERMEDIATE)
Why choose between PM training or career guidance when you can get them both?
Craft the perfect pitch deck stage-by-stage, plan your career strategy, and so much more.
Netflix Director of Product Management Manish Sirdeshmukh invites you to do it all in just 6 weeks.
YOU'RE ON THE RIGHT TEAM.
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YOUNG PROFESSIONALS
This is nobody's ivory tower. Everything you learn here is what top-earning product managers like Manish are out there doing every day.
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CAREER CLIMBERS
Is where you're at now really the top of your game? Master Silicon Valley strategies for delivering products that change the world.
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CAREER SWITCHERS
Drill down the hard skills of product management with an expert PM. Dive head first into the PM ecosystem and start laying out your path forward!
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ASPIRING PRODUCT LEADERS
Not getting the product management experience you need? You can change that before this quarter is over, right here.
Craft a product pitch deck you can't wait to show off.
Uncover the elements of winning product pitches with a pro. Create and workshop your own deck over 6 weeks, in a small group of rising product leaders.
You'll deepen your familiarity with each product stage, digging into success measurements, MVP, delivery techniques, and more!
Join a dynamic PM community.
Jump into a diverse circle of professionals as you take on challenges like design thinking and SWOT analysis together. Bring new perspectives into your work — and build your network at the same time!
Prepare for the Product Case Study and other interview challenges with advice from product leaders on the other side of the table.
Get real with the senior PMs behind the products you already love. Build your network while you're at it!
- Director of Product Management, TV Platform at Netflix
- Delivers the robust Netflix Ready Device Platform to 100's of millions of TV devices globally
- Draws on 20+ years of engineering and business experience to deeply understand the cross-functional product life cycle
- Delivers products on the leading edge of technology, with past projects including augmented reality and 3D
- Champions product adoption via strategic partnerships with Apple, Microsoft, Google, Unity, Facebook, Intel, and dozens more
- Leads product on the weekdays and a percussion band on the weekends
- What does it take to be a great product manager?
- The PM role in different industries and companies
- Mindset of a product manager
- Case study: When product drives industry revolutions
- Who is your real customer?
- Customer profile, behavior, needs
- Customer Segmentation Models
- The customer interview
- Case studies: B2C vs. B2B vs. B2B2C
- Ideating opportunities
- Creative thinking tools and techniques
- Why to collaborate early with stakeholders
- Internal factors: Data-driven opportunities for existing products
- Identifying market/industry trends and gaps
- Importance of Critical thinking and Decision making as a PM
- Analyzing product opportunities
- 5C analysis
- SWOT analysis
- Assumptions and hypotheses
- Validation through customer feedback
- MVP
- Design thinking and iterative thinking
- Agile techniques
- The roadmap
- The press release
- Technique
- Picking the metrics for your product
- Core/North-Star metric
- Tracking
- Techniques and tools
- 4P Analysis: Product, Price, Promotion, Place
- AIDA: Attention, Interest, Desire, Action
- Carrot versus stick approach
- Product messaging
- Roll out, packaging
- Product optimization
- Developing your risk management plan
- Regionalization
- Conversion funnels, guest modes, account creation, leaky bucket
- Gamification (not just for games!)
- Boiling it down: The executive summary
- Hands-on tl;dr's
- Authentic, clear, and powerful
- Manish's personal stories
Now, it's your turn in the spotlight. You, along with your group members, will deliver your pitch to Manish and the class and get real-time feedback from the room.
- Building your career roadmap
- Personal branding and leadership in PM
- Getting hired
- Working with cross-functional teams
- Keeping up with the ever-changing technology field
- Meet the panelists
- How do their PM teams work?
- What PM skills or tools can't their teams work without?
- Hiring: What do they look for in a new PM? In product case study responses?
- Open Q&A